THE EASIEST WAY TO ELIMINATE GRAY.

It's time for a better hair & beard dye for the modern man. It's time for SIMPLER Hair Color.

SIMPLER: No mixing. No dripping. No mess. Super easy to use whether you're a beginner or a pro.

SAFER: Our hypoallergenic 100% vegan formula is made in the USA and uses TDS, which is a safer† alternative and gentler† on your skin if you’re allergic to PPD, a more aggressive ingredient used in many other dyes.

REUSABLE: One can gives you as many uses as 4 boxes of drug-store brand dyes, in other words, it can be as low as $3 per use. And, it's 100% recyclable when you're done.

ALL-IN-ONE: You can use and reuse one can for your hair, beard, and touch-ups. No need for separate products. Plus, we offer free shipping and returns on all orders within the US.

Give it a try. If you don't love it, let us know in the first 60 days and we will provide you with a full refund. No questions asked.